Beta Yee
Digital Product Designer
I’m a Product Designer with a UX focus and a background in visual design. Over the years, I’ve shaped digital experiences for brands like the BBC, Condé Nast, Christie’s, and IKEA, mostly in the worlds of e-commerce, publishing, and editorial content.
My work sits where content, commerce, and systems meet. I specialise in turning complex storytelling needs into flexible, component-based design systems, often within new or evolving CMS platforms. I’ve worked in large organisations and smaller startups, helping teams bring structure, clarity, and momentum to their products.
I’ve led projects moving from the swamp of ambiguity to MVP to launch. Helped grow design systems from the ground up, and collaborated closely with engineers, content strategists, and product managers. I think in ecosystems, not just screens, and enjoy making end-to-end journeys that are scalable, intuitive, and human.
Outside of design, I teach and make pottery. Fire in a traditional wood kiln whenever I get the chance. It’s a slow, hands-on process that balances out the fast-paced, screen-based work I do. It keeps me grounded in craft, patience, and material experimentation.