Christies.com V1 launched during the pandemic, built in 12 months with an external agency. Initial stakeholder feedback and qualitative testing shaped the roadmap for V2.
For V2, Christie’s moved design system and CMS work in-house, building a team of product-focused designers. I was hired to help evolve the Sitecore-based design system and its foundational components.
This case study focuses on redesigning the high-traffic Lot Details Page, crucial across the auction lifecycle.
Gaps in Data and User Understanding
With limited tracking on V1, we brought in stakeholders and involved the Data team in design discussions for the first time. I led a workshop to align priorities and set a schedule for regular, insight-led testing.
The Design System
V1 of the design system served its purpose, but it was time to explore how far we could evolve it within Sitecore. We focused on enabling multi-designer contributions, improving documentation and workflows, deprecating legacy components, and streamlining collaboration with engineers.
Securing Stakeholder Support
We aimed to bring best-in-class luxury e-commerce elements such as immersive imagery and subtle animations into the auction experience without compromising usability.
This was a bold shift for a traditionally conservative organisation, so we involved stakeholders early, sharing work-in-progress with clear rationale, workshops, and data-backed decisions to build trust and alignment.
